Writing

Short pieces on what leads cost and which signals work. Every one carries at least one number you will not find elsewhere, because it came from building this rather than from reading about it.

12 September 20266 min

What a B2B lead actually costs, priced line by line

The real supplier prices behind a lead, broken down per step, and why the scraping everyone worries about is a rounding error next to the enrichment nobody mentions.

18 September 20267 min

Why your Clay credits disappear faster than you planned

Credit burn is the most common complaint about Clay, and it is not a pricing problem. It is what happens when attempts are billed rather than results.

22 September 20266 min

How to find local business leads that nobody else is working

Local trades never post about their problems, which is why signal tools miss them entirely. Their listings say everything instead.

26 September 20265 min

Buying signals that convert, and the ones that waste your month

Most signal lists are guesses nobody ever checks. Here is how to tell a phrase that catches buyers from one that catches an audience.

Something you want answered that is not here? Ask us and we will write it. Sluice is small enough that this still works.