Who it is for
How finding buyers from public signals works for a particular kind of team, with the sources, signals and costs that matter to them.
Lead generation software for agencies running many clients
How agencies run lead generation for many clients in Sluice: one profile per client, per-run prices, approvals, and what the Agency plan costs.
Finding clients as an independent consultant
How independent consultants find clients: watch the problems people post about, reach the people engaging with them, and keep prospecting to an hour a week.
Lead generation for developer tools
How devtools teams find buyers: developers asking for alternatives on Reddit, X and YouTube, companies hiring for your stack, and a careful first message.
Outbound for founders doing their own selling
A founder's outbound playbook: describe your buyer, find people already talking about the problem, and spend an hour a week on sales, from $9 a month.
How marketing agencies can find new clients
A marketing agency's new-business playbook: Google advertisers, companies hiring marketers, brands with public complaints, and a first message that lands.
Finding users and buyers for a mobile app
A playbook for mobile app teams: find people reviewing competitor apps on the App Store and Google Play, plus TikTok and Reddit, and reach them well.
Business development for recruitment agencies
A business development playbook for recruiters: find companies hiring by role and place, reach the hiring manager, and write a first message that lands.
Pipeline for SaaS startups from competitor reviews and signals
A SaaS startup playbook: competitor reviewers on G2 and Capterra, alternative-seeking posts, website visitors, HubSpot sync and a costed first month.
Selling to local businesses: finding the right shops and trades
How to find and approach local businesses: search listings by trade and town, read their gaps, pick the ones worth a message, and what it costs to start.
Finding clients for an SEO agency
How SEO agencies find clients: Google advertisers paying for clicks, local businesses with weak listings, and the phrases owners use when rankings drop.
Prospecting for small sales teams without per-seat pricing
How a small sales team can share lead sources, scoring and budget in one workspace with no per-seat pricing, plus a costed first month for three reps.
Lead generation for web design agencies
A playbook for web design agencies: find local businesses with no website or a slipping rating, plus Google advertisers wasting clicks, and what it costs.